Editorial Lead

Daniel Hartwell

Editorial Lead · 11 years in proptech · no vendor sponsorships

This site is a desk review of what CRM vendors publish. We do not hold a real estate licence and do not present ourselves as practising agents.

How the ranking is built → Editorial policy

Why this site exists

I spent six years inside SaaS sales before moving to the editorial side, close enough to the product to know where a demo stops matching the contract. The gap that bothers me is the one between what a CRM claims on its landing page and what its own pricing page, trial terms and support page actually say.

Most CRM round-ups online are either thinly disguised affiliate copy or a list scraped from a review aggregator, and the numbers in them go stale without anyone noticing. This site is the opposite bet: a small set of facts, each taken from the vendor own page, each stamped with the date it was checked, and rechecked on a schedule. Where a vendor publishes nothing, the page says so instead of filling the gap with a guess.

How every CRM here is assessed

Every platform goes through the same desk review before it is ranked:

Primary sources only. Prices, trial lengths, support hours and channels come from the vendor own pages, never from a third-party round-up. Three vendors block automated fetches, so those pages are read as rendered screenshots of the vendor URL.
Store listings, not impressions. Mobile is judged on the App Store and Google Play listings: whether an app exists at all, its rating and how many ratings it stands on. Two of the nine have no app.
No paid placement. No vendor can buy a position, a badge or a sentence. Affiliate links exist and are disclosed, and the ranking is fixed before commission rates are looked at.
Six weighted criteria. Lead capture and routing (20%), pipeline and transaction management (20%), pricing transparency (15%), marketing automation (15%), mobile app experience (15%), integration ecosystem (15%). Identical weights across every CRM.
What this is not. We do not run the CRMs on a live pipeline, and no score here is a measurement of speed, uptime or support response time. Third-party review scores are linked for cross-checking but never folded into our own score.

Full protocol: /legal/fact-checking.php.

What stands behind this page

No real estate licenceWe are not practising agents and do not claim to be. This is editorial work, not brokerage advice.

Dated factsEvery price, trial length and support window on the site carries the date it was checked against the vendor page.

Pre-real-estate experience6 years SaaS sales: vendor partner roles at two B2B platforms (2009-2015).

CorrectionsSend a vendor page that contradicts us and the figure is changed, with the date updated.

Editorial timeline

2015Left SaaS sales for editorial work on property technology.

2019Started keeping private scorecards on CRM vendor terms.

2022First public CRM comparison (kvCORE against Follow Up Boss).

2024RealEstateCRM.top launches. Independent, no platform equity.

2026Nine-CRM ranking, every fact re-checked against vendor pages.

Profiles & contact

editorial@realestatecrm.top Contact form

Compensation disclosure: RealEstateCRM.top earns affiliate commissions on some, but not all, of the CRMs ranked. Vendor compensation does not buy a higher ranking - methodology score is computed before commission rates are checked. I personally have no equity, advisory, or referral relationships with any of the nine platforms on this page. Full disclosure: /legal/affiliate-disclosure.php.