Editorial Policy

Last updated: May 2026

This Editorial Policy describes how RealEstateCRM.top researches, tests, and publishes CRM reviews. We follow these standards to deliver honest, vendor-independent reviews that real estate professionals can trust.

Independence

No vendor pays for placement, ranking position, or favorable coverage. Our editorial team operates independently from our affiliate revenue team. Affiliate relationships are disclosed on every product page.

Testing Methodology

Each CRM is tested hands-on for a minimum of 90 days using real listings, real leads, and real agent workflows. We measure 6 weighted criteria: Lead Capture (20%), Pipeline Management (20%), Pricing Transparency (15%), Marketing Automation (15%), Mobile App (15%), Customer Support (15%).

Source Verification

All pricing, feature claims, and integration counts are verified directly with vendor sales teams or via free trial accounts. We re-verify pricing every 90 days. The "Last verified" date is shown on every product page.

Reviewer Credentials

All reviews are conducted by licensed real estate professionals with active US-based brokerage licenses. Daniel Hartwell, our lead analyst, is a Licensed Realtor in Florida (Colorado) with 11 years of experience.

Updates and Corrections

We update reviews quarterly and immediately upon material changes (pricing, features, ownership). If you find an error, email editorial@realestatecrm.top - see our Correction Policy.